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closing deal on a website To begin, you will need to answer the following:

  • What do you want your web site to achieve?
  • Will you use the web site to share information?
  • Do you want an Internet presence so customers can locate you online?
  • What information would you like on your web site?
  • Do you want your web site to perform e-commerce transactions?
  • Will you need any special tools for users to interact with your web site?
  • Do you have a company logo that you want us to include in the design?
  • How many pages are you anticipating on your web site?
  • Will your web site be structured to gather data for marketing purposes?

Part of the success of most small and home-based businesses is their web presence. After all, you want to benefit from the local and global exposure, reduced marketing expenses, and low entry costs. But to receive those benefits, you must first get your web site off the ground which means you need to select an effective domain name.

When picking your domain name, you should consider:

  • Your domain name should relate directly to the product or service you provide. Avoid picking a name that is vague or misrepresents your company.
  • Your domain name should be easy to remember. Keep the name as short as possible, but do not use unconventional spellings or add hyphens just to secure a version of the name you want.
  • Your domain name should be simplistic. Do not pick words which may be difficult to spell or which have multiple spellings. Also, select words and phrases that are common and easy to pronounce, especially if you are aiming your business toward the general public.
  • Your domain name should be a .com or .ca address whenever possible. Avoid selecting the less common extensions which cost more to register and which will be largely unfamiliar to your clients.

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